Kudret Keskin
Payify — Digital Finance
White-label digital finance infrastructure and a scalable mobile banking experience.
B2B · Fintech · UX/UI
Linktera — Long-term product partnership
A long-term design partnership with teams building fintech and operational platforms.
My design role
Leadership and support across research, UX/UI, design systems, brand and design team development.
Problem
Creating consistent, reusable experiences across different products.
Design approach and decision
Reusable modules and design integrated into the development rhythm, beyond individual screens.
Output
Web and mobile interfaces, design systems and product visual language. RateLink is one example of this work.
Long-term product partnership
Some projects are delivered. Others grow together.
Over more than five years with Linktera, we designed interconnected systems across fintech, operations and B2B platforms.
From product strategy to operational experiences, the work was about building sustainable structures that could evolve with teams, beyond producing screens.
A systems-oriented product ecosystem
We worked across product layers, from white-label fintech infrastructure to operational platforms.
Each product was approached through reusable systems, clear decisions and scalable experiences.
RateLink — Risk Platform
An analytics platform simplifying financial risk assessment.
BRM — Reporting System
A corporate financial reporting and operations management system.
SpineX — Treasury Ops
A data and transaction platform for treasury operations.
Credit Boost — AI Scoring
An AI-assisted credit assessment and decision system.
Finsolidate — Financial Insights
A consolidated financial analysis and strategic reporting platform.
Areas I led or supported
- User research and needs mapping
- Design system development
- Web portal and mobile app interfaces
- Brand and visual identity
- Marketing website design
- Agile design support
- Developer-friendly modular design
- Building and leading the design team
Design partnership embedded in the team
This collaboration was a strategic design partnership: fully involved in the process, contributing to decisions and thinking long term. I joined the team, took ownership of the process and shared responsibility for its outcomes.
This is a deliberate way of working: considering the product’s story and the evolving process beyond individual deliveries.
- A process-oriented approach beyond individual projects
- Reusable UX/UI systems across multiple products
- Design integrated into the product lifecycle
- Strategic contribution that evolves over time, beyond visuals
- Design becoming a shared way of thinking within the team
Working practice
Modern product development no longer progresses through a single discipline.
Product strategy, operational thinking, rapid prototyping, AI-assisted production workflows and scalable systems were considered together.
The aim was to help teams think more quickly, make clearer decisions and develop products that work in the real world.
From the Linktera team
“He brought a different perspective and strong attention to detail to the product team.”
Berkman Çavuşoğlu — Partner, Linktera